Blog de Guerrilha

For all of you who watch for the commercials more than the game, here is a good rundown of 2011’s Super Bowl ads:

Best Marketing Strategy – Volkswagen

Ads are just part of marketing and Volkswagen showed how to use all of the cow for their Super Bowl spot. A pre-release of their “The Force” ad and live tweeting amplified their reach by netting 13 million views before the actual game.

Worst Marketing Strategy – Groupon

Groupon’s first foray into traditional ads was a flop. Their message of saving money on fun activities was lost when they tried to make light of real world problems such as freedom in Tibet and endangered whales. Though their explanation of the creative concept is perfectly reasonable, it didn’t come through in the final product.

Leia o post completo no site da WOMMA, que é associação de marketing boca-a-boca, da qual a Espalhe é filiada.

E veja como foi o monitoramento do boca-a-boca sobre os anunciantes do Super Bowl.

E alguém falou da sua marca hoje? Então fala com a gente.