Blog de Guerrilha

Um garoto inglês de 21 anos colocou o site The Million Dollar Homepage há alguns meses no ar vendendo pixels por 1 dolar. Seu único objetivo era vender 1 milhão de pixels e, consequentemente, faturar 1 milhão de dólares. O site gerou muito boca-a-boca aqui no Brasil e já vendeu 433 mil pixels, rendendo 433 mil dólares para seu proprietário.

Prevendo que muitas cópias da sua idéia apareceriam, o rapaz colocou no FAQ do site uma declaração que deve fazer parte das teorias de boca-a-boca:

Are you worried about copy-cats/rip-offs? New!

Not at all. It is bound to happen (this is the internet afterall), and infact, I think it will work in my favour. They say imitation is the sincerest form of flattery. So I think any copy-cat sites will only have pure comedy value, whereas mine possibly has a bit of comedy PLUS some actual pull in terms of advertising dollars (I will be able to afford swanky socks, they will only get to buy crappy ones probably! They could have my old ones, if they like).

So I say good luck to the imitators! While in my opinion it’s not very cool - I would prefer to come up with something original - in many ways the act of copying (perhaps more on a subconcious level than anything) is the basis of all creativity. But yeah, really bad rip-offs are seriously lame - I mean, if you’re gonna copy the concept, at least come up with your own design and text!

A cópia brasileira surgiu no final de setembro, confirmando a tese que cópias ficam muito engraçadas, ridículas até, e só reforçam o boca-a-boca em torno da idéia original.

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